Incorporating entertainment into your pub/social club/holiday park offering is a sure-fire way to improve your revenue streams. Entertainment will, on the face of it, attract more punters and with more punters there will inevitably be greater spend and hence, greater revenue.
But while that may sound like basic maths or even straightforward common sense, it isn’t necessarily that clear cut. The level of revenue generated depends very much on the type of entertainment on offer. As a publican (or indeed holiday park operator), what options are out there for you when it comes to entertainment?
An obvious and comparably easy pub entertainment idea is that of securing a sports entertainment package. Screening live sporting events will undoubtedly bring people into your pub, while the good thing about things like football is that many fixtures occur during the quieter midweek periods, making it a great opportunity to generate revenue in the interim between weekends.
The problem with sporting events though, is that many rival pubs will be screening them at the same time, therefore minimising your opportunity for differentiation.
So what other things can be done to make you truly stand out?
Well, a Pub Quiz Night is a prime opportunity to attract a crowd. And not just a brief crowd either. Spreading your quiz over multiple rounds keeps participants inside your venue for the long haul. Try to pick a non-football night for maximum draw. And when it comes to quizzing, our pub entertainment system, The Entertainer, does all the hard work for you; creating a balanced quiz (while our Pronto app can deliver an interactive quiz, using speed quizzing to prevent cheating!), with no need for lengthy swotting from your team to pull together the questions, or to select the tunes for the music round.
Speaking of music…karaoke is another excellent option. People love a good singalong, with terrible singers all part of the entertainment! The popularity of karaoke has ebbed and flowed over the years, but it’s very much on the up at the moment (Carpool Karaoke’s influence perhaps?) so offering it to your punters will help to set you apart from your local competition.
The Entertainer acts as a de facto karaoke machine, providing all the necessary elements for it to work, including thousands upon thousands of fully orchestrated modern and classic karaoke tracks. When you’re not hosting karaoke it also acts as a background music player (including music videos) or even works as a pub disco – becoming the in-house DJ player or jukebox; whichever your customers prefer to dance to!
Using the Entertainer as a bingo machine is another great option, with disco bingo now a popular choice for pub events as it mixes in a musical element to a tried and tested format.
And how about race nights? No, we don’t mean spreading sand over the pub floor and inviting horses to race around the bar and the carpark. The Entertainer allows you to screen races – be that pub horse racing or even pig racing. These can provide great pub fund raiser opportunities as people bet on the outcome, with any lost money going to charity.
The ultimate aim for any publican is to get people in the venue and spending money. The great thing about our pub entertainment system is that it minimises overheads. With such an array of entertainment on offer, you don’t need to spend a fortune to host an exciting pub event. It’s literally a case of selecting what you want to do on the touchscreen and hey presto, you’re doing it! You’re then free to enjoy the increased revenue for what it is.
While we’re waxing lyrical about both its capabilities and how to maximise revenue streams, you can even advertise via the Entertainer to promote your various entertainment nights during pub games, or you can even involve local businesses and services – helping to draw in extra revenue as they pay for the privilege of your TV advertising.
So whether you’re looking for holiday park entertainment, social club entertainment, or good old pub entertainment – The Entertainer ticks all the boxes, providing easily accessible, all-in-one entertainment for any revenue savvy publican.